For All Titles, see the Master Archive Index.
Click a Calendar Day or choose a Section of Interest.

June 9, 2005

Google Sitemaps Compliant Generator Plugin for WordPress

UPDATE: Google now has a page devoted to SiteMaps Plugins:
3rd Party SiteMaps Tools

Download the free plugin for Wordpress 1.5(.1.1)
This creates xml sitemap files compatible with Google's new Sitemaps service.

Automatic rebuilding upon each change/edit/create/publish of a post.

Google Sitemaps Compliant Generator Plugin for WordPress v2 Final

Bob

June 7, 2005

Yahoo Auctions Goes Totally Free - No Listing Or Final Value Fees

It's now completely free to post auctions at Yahoo Auctions.

Yesterday they eliminated listing fees.
Today they have eliminated final value fees.

Yahoo Auctions Eliminates All Fees

Yahoo Newsboard Announcement

Bob

March 31, 2005

Create And GiveAway Free Toolbars

If you've been wanting to offer your visitors or subscribers your own custom toolbar downloads, create one here free.
They offer a lot of options for RSS alerts, etc.
Once you create your toolbar, just link to the download page given to you. They host the downloads for you.

EffectiveBrand - Create your free customized toolbar in 4 easy steps

Bob

January 5, 2005

Marketing-Seek.com New Article Notifications ReOpens!

If you use articles on your site or submit articles for publishers to use, this is the service to use.

Subscribe for weekly new article releases:
Marketing-Seek.com Open Again!

Bob

August 11, 2004

Create Your Own Photo Stamps

***PhotoStamps Has Been Discontinued Due To Image Abuses***

Stamps.com recently received US Postal Service authorization to proceed with a market test of PhotoStamps.
Upload your own images to Stamps.com and get USPS approved stamps in the mail.
Denominations ranging from $0.23 to $3.85.
Lots of marketing possibilities here folks!

PhotoStamps: Home

Some Examples Of Stamps Created

Bob

June 1, 2004

An Example Of Keyword Self-Research

You ususally have to work hard to come up with new keywords that directly target your market and are not over-populated with competition. But sometimes they just fall in your lap.

Areas do still exist where you can wedge yourself in to tap segments of your target audience.
Always have one eye open watching for those opportunities that jump in front of you.

Here's a summary of how I stumbled across an untapped keyword misspelling that I believe is well worth going after if you were targeting the keyword "niche". There are literally 1000's of people marketing "niche" products to a niche-seeking audience and no one has gone after a very obvious misspelling.

Reading through my normal daily newsletter onslaught (I read way too much), An article was referring to target markets, or "nitch" markets.

Notice that? It should be "niche" markets.

I went and performed a quick Overture search with the term suggestion tool for "nitch" and found 203 searches were performed the previous month.
Next, while at Overture, I checked for bids on "nitch" and found none there.
Next, I made a Google search and found nothing related to niche marketing, niche products or anything related to niches.
You can rough-guess that Google sees at least 1000 searches for "nitch" per month and then add in Yahoo, MSN, etc.

Get you a web page optimized and rule the free search results.
Then go in and place a minimum bid at all the PPC's for that #1 position.

So there you have it...
What should be a great non-competetive keyword for anyone that markets to the "niche" crowd.
Anyone could easily dominate every free and paid search for the word nitch.

Of course, there's no telling how many of those searches for "nitch" are looking for the latest itching cure but I think you get my point, right?

Bob

April 22, 2004

Marketing Forum List

Here's a site that will show you all the Hot internet martketing forums.

Marketers Forum List

Bob

April 14, 2004

Start Your Own Viral Marketing Contest Free!

Viral Marketing Contest

Hosting a contest is often an underutilized but effective method of attracting more subscribers to your list.

A contest puts leverage to work for you because you're using the resources of many people to obtain one goal which is to obtain subscribers and traffic to your site.

You might want to know that a contest involves skill and sweepstakes takes luck. Many people do not know the difference between these two terms. Now you know and here's why it's important to know.

Every heard of eBay? You probably have unless you've been living under a rock for the last 5 years. eBay is the largest and most popular auction site on the internet.

Their site is one of the top 10 most trafficked sites on the internet every month.

eBay is so popular because it's bargain central and more importantly a playground for competitive bargain hunters. Competition is the key word here. Since contests involve skill they bring out the competitive nature in people.

When competition rears his ugly head it's hard to stuff him back in his hole.

To start a competitive contest you need to contact product owners and ask them to donate prizes.

Here is what I do. I set up a web page describing all the benefits to the product owner for donating a prize. This is a simple joint venture which requires nothing from the author but a prize donation.

You will have to tell them all the boost of traffic that they will get to their site from the contest page.

Many times the way contests are set up is that several product owners donate a prize and everyone who donates a prize has to send a mailing to his or her list.

The contest organizer creates a central page listing all the prizes with a link to the sales page of the prize.

What happens is that people will go to the central page, enter the contest and wait to see if they win the prize(s). If they don't win they just might buy the prizes because they're so interested in the prizes.

That's where the product owners benefit. By agreeing to give away a prize they will get some potential sales and a lot of traffic which could result in more subscribers to their mailing list.

Usually the way that winners are picked from these types of contests are random drawings which require luck. Then it's not a contest but a sweepstake.

You can get some results with sweepstakes but you won't get massive results unless you run a competitive contest which is based on skill.

You must require people to do something to earn the prize. Many times you will be required to join all the mailing lists of the contest prize donators. Generally, the more mailing list that the entrant is required to join the less likely they will enter.

It's not effective for the contest donators also because if people are joining 5-10 different mailing lists at the same time they will become overwhelmed with information and unsubscribe from most of them.

The less you require from entrants the more people you have entering the contest.

The points to remember when setting up a successful contest is to:

a.) Make sure winners are chosen by skill
b.) Have a lot of valuable prizes
c.) Do not require so much from the entrants
d.) Have lots of people with big mailing lists promote the contest

Now here's how you as the contest organizer benefit. You get to use affiliate links to show people the prizes they will win.

You also get to have the email of all the entrants of the contest so you can send them consolation prizes in the form of discounts or specials from the prize donators.

In effect, contests are great list builders.

If you've never held a contest before it requires a little coordinating at first but is very rewarding for everyone if you do everything right.

===================================

Gary Huynh is an expert at using contests to gain thousands
of subscribers to his various mailing lists. Learn how to
get your own contest set up for you in 5 minutes and start
promoting it to build your own list. Also enter to win over
$10,500 in prizes in his ongoing contest.
Viral Marketing Contest

Bob

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